About Us

We Are Revolutionising The False Lash Industry!

Let's face it...we all love to look glamorous and feel amazing. Over time, eyelashes have become a must-have finishing touch to your look. But what comes with that? With strip lashes you'll have messy glues, a long wait time for the glue to get tacky to stick them on and getting them as close to your lash line as possible...the struggle is real.
If you're the type that wants to avoid all of that hassle and go for eyelash extensions, you'll have the expensive ongoing lash appointments, you'll have to deal with the gaps in your lashes when you need an infill and you'll have to put aside the time to actually go and get them done every 2-4 weeks. Not to mention the fact that you also can't rub your eyes...ever.
With both of the above options, a lot of the time (not in every instance), the process involves using minks for their fur and animal products for the glues. Even when it's claimed to be 'cruelty free,' the minks are still caged for their entire life and kept out of their natural habitat.

What Makes Us So Special?

  • We are 100% cruelty free and vegan. 
  • Our lashes are made with top quality faux mink - they are super lightweight, flexible and have a feather-like, wispy look, without using animals for any of it!
  • No more messy glues (or that annoying 30 second wait time to get tacky!)
  • No more expensive lash appointments...or gaps in your lashes when you need infills.
  • It's easy to put them on and take them off.
  • Our lashes are reusable. As long as you are gentle with them, keep them clean and store them away in their box when you take them off, you'll be able to wear them over and over and over again.
  • They are full and thick, just like strip lashes.
  • We use super strong magnets that have a secure fit, all day and all night long.


Essentially, we wanted to solve these problems to provide glam without cruelty, to be vegan, to not have to use messy glues, to not have the tricky application and to ditch expensive price tags.